Atlanta, USA — May 12, 2026 — Old Tom Capital's 2026 golf Industry Outlook reports arecord 549.5 million rounds played worldwide in 2025, marking the fourth all-time high in five years. The U.S. saw 48.1 million participants, including 29.1 million on-course golfers and 37.9 million off-course players. Analysts attribute growth to youth engagement, tech integration, and the rise of casual "Golf Lite" formats.

February 18, 2026 — LIV Golf announced a collaboration with the USGA Green Section and The R&A Sustainable Agronomy Service to enhance course conditions across its 2026 global tour (14 events, 10 countries). The partnership will implement unified environmental standards, prioritizing eco-friendly maintenance and championship-quality playing surfaces worldwide.

Edinburgh, Scotland — March 30, 2026 — Golf tourism, led by a surge in Chinese golfers, contributed an estimated £60 million to the Scottish Highlands' economy in 2025. Officials note Chinese visitors now represent one of the fastest-growing tourist segments, driving demand for luxury courses and golf resort packages across the region.